Privacy Policy

Effective Date: July 30, 2025

Last Updated: July 30, 2025

1. Who We Are

Coffee Filtered Limited ("we," "us," or "our") operates the Coffee Filtered mobile application and website (collectively, the "Service"). We're a UK company helping coffee lovers discover and support independent coffee shops while earning rewards.

Contact Information:

Coffee Filtered Limited
15 Lattimore Road
St Albans, United Kingdom
Email: hello@coffeefiltered.com

2. Information We Collect

Information You Provide

  • Account Information: Name, email address, and password when you create an account
  • Profile Information: Preferences, interests, and any information you choose to add to your profile
  • Communications: Messages you send us, feedback, and survey responses
  • User Content: Reviews, thoughts, and comments you share about coffee shops

Information We Automatically Collect

  • Location Data: GPS coordinates when you check in to coffee shops (only when you use the check-in feature)
  • Usage Information: How you interact with our app, pages visited, features used, and time spent
  • Device Information: Device type, operating system, browser type, IP address, and unique device identifiers
  • Check-in Data: Information about your visits to coffee shops, including timestamps and locations
  • Analytics Data: App performance, user behavior patterns, and usage statistics

Information from Third Parties

  • Coffee Shop Data: Information about coffee shops, their locations, and services from our partner network
  • Map Data: Location and mapping information from Google Maps

3. How We Use Your Information

Core Service Functions

  • Provide and maintain the Coffee Filtered service
  • Process check-ins and award points and rewards
  • Show you nearby coffee shops and relevant information
  • Enable you to share thoughts and reviews about coffee shops
  • Send you notifications about rewards, nearby shops, and app updates

Communication and Marketing

  • Send you marketing emails about new features, coffee shops, and offers (with your consent)
  • Respond to your inquiries and provide customer support
  • Send important service announcements and updates

Analytics and Improvement

  • Analyze how our service is used to improve features and user experience
  • Generate anonymous statistics about app usage and coffee shop popularity
  • Debug technical issues and monitor app performance
  • Ensure the security and integrity of our service

4. Legal Basis for Processing (UK GDPR)

We process your personal information based on:

  • Contract Performance: To provide our service and fulfill our obligations to you
  • Legitimate Interests: To improve our service, ensure security, and analyze usage patterns
  • Consent: For marketing communications and certain analytics features
  • Legal Obligations: To comply with applicable laws and regulations

5. How We Share Your Information

We Do NOT Sell Your Personal Information. We never sell, rent, or trade your personal information to third parties for their marketing purposes.

Limited Sharing for Service Provision

  • Coffee Shop Partners: Basic, anonymized check-in statistics (number of visits, general timing) to help them understand foot traffic
  • Service Providers: Third-party services that help us operate our app (Mixpanel for analytics, Smartlook for session recording, Google Maps for location services, push notification services)
  • Fulfillment Partners: When you redeem rewards that require shipping, we share your name and shipping address with trusted third-party fulfillment partners solely to deliver your reward. This information is used only for order processing and shipping.
  • Legal Requirements: If required by law, court order, or to protect rights and safety

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no internet transmission or electronic storage is 100% secure, so we cannot guarantee absolute security.

7. Data Retention

We retain your personal information for as long as necessary to provide our service and fulfill the purposes outlined in this policy. When you delete your account, we will delete or anonymize your personal information, except where we need to retain certain information for legal compliance or legitimate business purposes.

8. Your Rights

Under UK GDPR, you have the following rights:

  • Access: Request a copy of the personal information we hold about you
  • Rectification: Correct inaccurate or incomplete information
  • Erasure: Request deletion of your personal information
  • Restriction: Limit how we process your information
  • Portability: Receive your data in a portable format
  • Objection: Object to certain types of processing
  • Withdraw Consent: Withdraw consent for marketing or analytics at any time

To exercise these rights, contact us at hello@coffeefiltered.com.

9. Marketing Communications

You can opt out of marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us directly. You'll still receive important service-related communications.

10. Children's Privacy

Our service is not intended for children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected such information, please contact us immediately.

11. International Transfers

Some of our service providers (like Mixpanel and Google) may process your information outside the UK. When this happens, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection laws.

12. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, understand usage patterns, and improve our Service. These may include:

  • Essential Cookies: Required for basic app functionality
  • Analytics Cookies: Used by third-party tools like Mixpanel and Smartlook to help us understand how users interact with our app

You can control or disable cookies through your browser or device settings. By using Coffee Filtered, you consent to our use of cookies as described above.

13. Changes to This Policy

We may update this privacy policy from time to time. We'll notify you of any material changes by email or through our app. Continued use of our service after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions or concerns about this policy or how we handle your personal data, please contact us at hello@coffeefiltered.com.